Blog

Nov 04, 2024

Landmark 1,285 sq metre Samsung LED display goes live

By AV Magazine in APAC, Digital Signage and DOOH November 4, 2024 0 The 71.8 x 17.9 metre (P8) display wraps around the entire outer wall of the Shinsegae department store in Seoul, South Korea, and

By AV Magazine in APAC, Digital Signage and DOOH November 4, 2024 0

The 71.8 x 17.9 metre (P8) display wraps around the entire outer wall of the Shinsegae department store in Seoul, South Korea, and will show advertisements and dynamic video content.

A 1,285 sq metre Samsung Electronics display has been installed on the Shinsegae department store in Seoul, South Korea.

The XHB Series (P8) display wraps around the entire outer wall of the building on Myeongdong Square, measuring 71.8m in width and 17.9m in height.

The 8K screen, which can display anamorphic content, supports HDR10+ technology, and has a refresh rate of 7,680Hz and a maximum brightness of 8,000 nits.

It will show advertisements and dynamic video content throughout the year, transforming into a festive display at Christmas.

Samsung already counts the largest LED screen in South Korea among its installations. The LED display on the wall of COEX SM Town, which was launched in March 2018, has a total surface area of 1,620 sq metres.

Elsewhere, the company is behind a 1,617 sq metre LED screen at the Citi Field stadium in New York – the biggest scoreboard in North American professional baseball.

The 6,500 sq metre The Infinity Screen by Samsung at the SoFi Stadium in Los Angeles, meanwhile, is the largest LED videoboard ever built for sports

At last year's inaugural Las Vegas Grand Prix, Samsung Electronics America provided a 2,617 sq metre LED display in the shape of the Formula One logo.

Hoon Chung, executive vice-president of Samsung Electronics' visual display business, said: “Our LED displays present unlimited possibilities for places like Myeongdong to bear new elements of cultural significance.

"This installation gives us an opportunity to showcase in the biggest way possible that our outdoor digital displays are built to engage, built to deliver impactful content and built to last.”